Lifeline Language Services by has been commissioned by Reed Expositions to translate (English to French and French to English) all marketing materials, invitations, press releases and websites for the Bijorhca Autumn Show, 2nd Sep to 5th Sep 2016, Paris Expo, Porte de Versailles.
Bijorhca Paris is the only international fine and fashion jewellery, watches and technical industries trade show in Paris. Held twice a year, it features around 450 exhibitors and brands from over 30 countries, showcasing their collections to about 14,000 buyers from 100 different countries.
The commission follows Lifeline’s successful delivery of the Spring exhibition earlier this year, and comes as part of the company’s ongoing relationship with Reed Expositions, which was strengthened through Lifeline’s acquisition of Ros Schwartz’s agency in late 2015.
Established 26 years, Lifeline provides a full range of language services including translation, interpretation, voiceover and subtitling. With 11 staff based at offices in Preston city centre, the company maintains a team of approximately 3,500 freelance linguists worldwide covering over 150 languages.
Reed Expositions said: “Since its debut in 1936, Bijorhca Paris has become the flagship event for the entire jewellery industry. It has remained closely attuned to the market, adapting swiftly to exhibitors’ and buyers’ needs, to create an ideal working environment.
“Reed Expositions has worked with Lifeline for many years on a wide variety of projects and their attention to detail is always second to none. As you can imagine, the artistic nature of the Bijorhca exhibition requires sensitive translation. It is very different from the straightforward, literal translation of a more technology-based manufacturing or engineering exhibition, for instance, and often requires an understanding of metaphor and even quite poetic prose. So it takes a very special skill and dedication to ensure nothing is lost in translation.
“Lifeline rose to this challenge with style when providing translation services for our Spring show, so we were more than happy to recommission them for the Autumn show and hope to continue to build our relationship with them going forward.”
For more information on Bijorhca, go to www.bijorhca.com.